DISTINCT CONSULTANCY LIMITED

ADVERTISING
PAYMENT POLICY

SIMPLE · FAIR · TRANSPARENT

Clear information about advertising budgets, currency conversion, professional fees and payment requirements.

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OFFICIAL PAYMENT POLICY

Advertising Budgets Are Quoted in USD

All advertising budgets are quoted and paid in US Dollars (USD), unless otherwise stated. Clients may make payment in Nigerian Naira or Ghanaian Cedis based on the applicable exchange rate at the time of payment.

01

WHY WE USE US DOLLARS (USD)

Major advertising platforms such as Google and YouTube use US Dollars or other foreign currencies for billing. Advertising costs can therefore be affected by:

  • Exchange-rate fluctuations
  • Platform billing requirements
  • International payment processing
  • Bank and payment-provider conversion rates
  • Changes in the value of local currencies
  • Foreign-currency transaction charges

Quoting advertising budgets directly in local currency may result in a difference between the amount paid and the advertising funds ultimately available on the platform.

Using USD as the advertising-budget reference helps ensure that the agreed campaign budget is accurately funded.

02

PAYMENT IN NAIRA OR GHANA CEDIS

Clients can pay in Nigerian Naira (₦) or Ghanaian Cedis (₵). The payment must represent the USD value of the approved advertising budget at the applicable exchange rate at the time of payment.

NAIRA EXAMPLE
Advertising budget:
$100

Example exchange rate:
$1 = ₦1,500
₦150,000
GHANA CEDIS EXAMPLE
Advertising budget:
$100

Example exchange rate:
$1 = ₵15
₵1,500

Example only: Actual local-currency amounts may change according to the applicable exchange rate at the time of payment.

03

EXCHANGE RATE POLICY

Exchange rates can change frequently. We reserve the right to recalculate the local-currency equivalent immediately before payment.

The applicable rate may be based on:

  • The payment provider
  • The client's bank
  • A foreign-exchange provider
  • Another legitimate currency-purchase source

This helps ensure that the agreed advertising budget is not unintentionally reduced by currency fluctuations or conversion costs.

04

ADVERTISING BUDGET VS. PROFESSIONAL FEE

Advertising campaigns may involve two separate charges:

CHARGE 01

ADVERTISING BUDGET

Money allocated to Google, YouTube or another advertising platform to run your campaign.

CHARGE 02

MANAGEMENT / PROFESSIONAL FEE

The fee charged by DISTINCT CONSULTANCY LIMITED for strategy, setup, management, optimization, reporting, creative services and ongoing support.

These charges will be clearly stated separately in your quotation or invoice where applicable.

05

CURRENCY SHORTFALL

If a client pays a fixed amount in Naira or Ghana Cedis and the currency converts to less than the agreed USD advertising budget because of exchange rate changes or transaction costs, the difference must be paid before the campaign is fully funded.

⚠ IMPORTANT

This policy is designed to ensure that the agreed advertising budget reaches the advertising platform as intended.

06

TRANSPARENCY COMMITMENT

Our objective is not to make additional charges from currency conversion. The purpose of this policy is to ensure that your advertising budget is accurately converted into the required foreign currency and made available for the campaign.

CLEAR PRICING. HONEST COMMUNICATION.

We are committed to providing clear quotations, explaining applicable charges and maintaining transparent communication throughout the advertising process.

07

CLIENT ACKNOWLEDGMENT

By making payment for an advertising campaign, the client acknowledges and understands that:

Payment & Currency Terms
  • Advertising budgets are quoted in USD unless otherwise stated.
  • Local-currency payments are converted to their USD equivalent.
  • Exchange rates may fluctuate.
  • The local-currency amount required may change.
  • Payment-provider or currency-conversion charges may affect the final amount available for advertising.
  • The advertising budget and professional fee are separate charges where applicable.

Your Growth. Our Strategy.

Ready to advertise your business and reach more customers? Contact DISTINCT CONSULTANCY LIMITED for your campaign quotation and advertising strategy.

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